What is a Poule de Luxe?

Poule de Luxe brand irreverent name for a fabulous new brand

The nineteenth century Poule de Luxe was an expensive courtesan who often achieved extraordinary levels of wealth, fame and social success because of her beauty, charm, wit and allure.

Modern Poules value the feeling of always looking great, but enjoy the benefits of independence. These Poules embrace the values of today, but in secret, unguarded, moments, usually in the company of fellow Poules over a bottle of Pinot Grigio,  admit to a hankering to be feted with champagne and chocolates whilst languishing seductively, dressed in feminine lingerie

The true Poule knows this life of ease is not going to happen, and gets on with it. Even if Darcy did turn up, she knows that his brooding attractions will conceal an unwillingness to empty the dishwasher. She does however value the feeling that she looks her best whatever she is doing, but is unwilling to compromise on comfort or practicality in achieving this. Poule de Luxe nightwear is designed to be worn as sleepwear, at home or to go out whatever you are doing